Chapter 4

In today’s digital world, having a mobile-friendly website is more important than ever. With more people relying on smartphones to browse the internet, a website that doesn’t display properly on mobile devices can quickly turn away potential customers. A good mobile-friendly website adapts to different screen sizes, providing a seamless browsing experience no matter how the site is accessed. This is crucial for keeping visitors engaged and encouraging them to explore more of what your site offers, whether it’s products, services, or helpful content.

Additionally, mobile optimisation plays a key role in search engine rankings. Search engines like Google prioritise mobile-friendly websites, so if your site isn’t optimised for mobile users, it may not show up as high in search results. This can significantly impact your visibility and online presence. A well-designed, mobile-responsive site not only improves user experience but also boosts your chances of attracting more traffic and conversions. By prioritising mobile-friendliness, you’re making sure your website stays accessible and competitive in an increasingly mobile-first world!